Aveda Be Curly Advanced Shampoo is a creamy, sulphate-free formula designed to gently cleanse curls, coils and waves without stripping essential moisture. Developed with expert texture stylists, this nourishing shampoo helps remove build-up while delivering hydration and improving manageability. Enriched with a plant-derived curl-strengthening peptide, it supports healthier-looking, more defined curls while reducing frizz and enhancing natural shine.

Key Benefits:

  • Gently cleanses without stripping natural moisture
  • Removes product build-up from hair and scalp
  • Helps reduce frizz and improve manageability
  • Enhances natural curl definition and shine
  • Enriched with plant-based peptide to help strengthen hair
  • Sulphate-free, silicone-free and vegan formula
  • 94% naturally derived ingredients
  • Suitable for all curl types, from wavy to coily hair

How to Use:

  1. Massage into wet hair and scalp
  2. Rinse thoroughly
  3. Follow with Aveda Be Curly Advanced Conditioner for best results
  4. Use as part of your regular curl care routine